Practitioner Playbooks
Guides for anyone applying AI professionally, whether you're just starting out or running engagements for clients.
The Opportunity
There has never been a better time to be young and comfortable with AI. Companies across every industry need people who can bridge the gap between what AI can do and what their business actually needs. That gap is the opportunity.
The K-shaped economy is real: companies that embrace AI will compound their advantage, while companies that don't will fall behind. Young practitioners who learn to help organizations cross that divide will be the most valuable hires of the next decade.
Culture transformation (helping companies develop an AI-first mindset) is the highest-leverage work in this space. But it starts with practitioners who understand both the technology and the humans using it.
Available Playbooks
| Playbook | Description |
|---|---|
| The Applied AI Economy | Understanding the market landscape and the K-shaped divide |
| ICP Clarity | Getting clear on who you serve before you build anything |
| Experimental Improvement | The mindset behind continuous delivery and iteration |
| Pricing Your AI Engagements | Framework for value-based pricing, retainers, and equity deals |
| Finding Clients Through Trust | Why cold outreach fails and how to build a practice through your warm network |
| The Pilot Pitch | How to propose a 2-4 week pilot that's almost impossible to say no to |
Coming Soon
We're developing additional guides covering:
- Getting Started as a Practitioner: How to go from "I use AI every day" to "I apply AI professionally"
- Building Your Portfolio: Documenting your first projects to land clients or jobs
- Culture Transformation Engagements: Helping organizations develop an AI-first mindset
- Forward Deployed Hackathons: Running internal hackathon weekends inside companies to shift culture
- Discovery Sessions: Assessing an organization's AI readiness and culture
- Executive Coaching: Helping leaders understand the K-shaped economy and what it means for their business
These playbooks are informed by real engagements and interviews with practitioners in the field. Check back for updates.
Learn from Practitioners
New to applied AI? Start by attending an Applied AI Live event in your city.
Already doing the work? Read our Case Studies to learn directly from people in the field.