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Content Distribution

Where to publish Applied AI Society content and why.

Core Platforms​

Three platforms matter most:

PlatformPurpose
SubstackSource of truth for articles. Email subscriptions.
LinkedInReach. Cross-post articles with link to Substack.
YouTubeFull event recordings. Bingeable archive.

X (Twitter) is similar to LinkedIn: cross-post articles there too. Both platforms are trying to compete with Substack by promoting long-form content.

Articles: Substack First​

Substack is home base for written content. Why:

  • Email subscriptions — Readers can subscribe and get notified
  • Permanence — Content lives in one canonical place
  • Ownership — You control the list, not the platform algorithm

Cross-posting strategy​

  1. Publish the full article on Substack
  2. Post the same article on LinkedIn and X
  3. Add a line at the bottom: "Subscribe on Substack for more: [link]"

This meets readers where they are (LinkedIn feed, X timeline) while funneling interested people to Substack where they can subscribe.

Video: YouTube​

YouTube is the default for video. Use it for:

  • Full event recordings — People can binge past events
  • Conference talks — As the society grows and hosts larger summits
  • Short clips — Highlights and reels (also post these natively on LinkedIn/Instagram/TikTok)

Think of YouTube like AI.Engineer's channel: a library of valuable talks that compounds over time.

Long-form Content Types​

Two main categories:

1. Case study interviews​

Practitioner profiles based on interviews. These live on Substack and get cross-posted.

See: Case Study Interviews

2. Event recaps and insights​

Write-ups from events: what was discussed, key takeaways, interesting moments. These also live on Substack.

Why This Matters​

The goal isn't content for content's sake. It's:

  1. Subjects share their profiles — When you publish a case study, the practitioner will share it with their network. This brings new people to the society.

  2. Events become evergreen — A 2-hour event reaches 50 people in the room. The YouTube recording and written recap reach hundreds more over time.

  3. Authority compounds — Each piece of content adds to the society's credibility. Over months and years, this becomes a moat.

See Also​