Brand Assets
Downloadable logos, icons, and graphics for Applied AI Society materials.
Logos
Wordmark — Light Background
For use on white or cream backgrounds.
- Text color: Black (
#1A1A1A) - "Society" / accent elements: Gradient (
#FFC14Dto#E67B35)
Download: logo.svg
Wordmark — Dark Background
For use on dark or black backgrounds.
- Text color: White (
#FFFFFF) - "Society" / accent elements: Gradient (
#FFC14Dto#E67B35)
Download: logo-dark.svg
Stacked Wordmark
For use in square or vertical layouts.
Light Background
Download: logo-stacked.svg | logo-stacked.png
Dark Background
Download: logo-stacked-dark.svg | logo-stacked-dark.png
Graphic Elements
Decorative assets for presentations, social graphics, and event materials.
Rolling Hills
Stylized green hills representing growth, community, and grounded optimism.

- Color: Olive Green (
#5B6E4D) with gold gradients - Use for: Backgrounds, section dividers, presentation slides, footers
Download: rolling-hills.png
Sun Icon
A simple, warm sun representing energy, optimism, and new beginnings.

- Color: Gold (
#E8B923) with cream halo - Use for: Icons, decorative elements, loading states
Download: sun.png
Event-Specific Assets
Applied AI Live Logo
The "Applied AI Live" wordmark for event materials.
- "APPLIED AI" in Helvetica Neue Bold
- "Live" in brush script (orange
#E67B35)
Light Background Version

Download: applied-ai-logo_black-text.png
Dark Background Version

Download: applied-ai-logo_white-text.png
Usage Rules
Do
- ✅ Use official assets from this page
- ✅ Maintain clear space around logos
- ✅ Use appropriate color version for background
- ✅ Keep logos at readable sizes
Don't
- ❌ Recreate logos from scratch
- ❌ Change logo colors beyond light/dark versions
- ❌ Stretch or distort logos
- ❌ Add effects (shadows, gradients, outlines)
File Formats
| Format | Use |
|---|---|
| SVG | Web, digital, scalable graphics |
| PNG | Social media, presentations (when SVG not supported) |
| Print materials |
All logos are provided in SVG format. If you need PNG or PDF versions, export from the SVG at the size you need.
Request Assets
Need something not listed here? Open an issue on GitHub or reach out to the team.