Brand Assets

Downloadable logos, icons, and graphics for Applied AI Society materials.

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Logos

Wordmark — Light Background

For use on white or cream backgrounds.

• Text color: Black (#1A1A1A)
• "Society" / accent elements: Gradient (#FFC14D to #E67B35)

Download: logo.svg

Wordmark — Dark Background

For use on dark or black backgrounds.

• Text color: White (#FFFFFF)
• "Society" / accent elements: Gradient (#FFC14D to #E67B35)

Download: logo-dark.svg

Stacked Wordmark

For use in square or vertical layouts.

Light Background

Download: logo-stacked.svg | logo-stacked.png

Dark Background

Download: logo-stacked-dark.svg | logo-stacked-dark.png

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Graphic Elements

Decorative assets for presentations, social graphics, and event materials.

Rolling Hills

Stylized green hills representing growth, community, and grounded optimism.

• Color: Olive Green (#5B6E4D) with gold gradients
• Use for: Backgrounds, section dividers, presentation slides, footers

Download: rolling-hills.png

Sun Icon

A simple, warm sun representing energy, optimism, and new beginnings.

• Color: Gold (#E8B923) with cream halo
• Use for: Icons, decorative elements, loading states

Download: sun.png

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Event-Specific Assets

Applied AI Live Logo

The "Applied AI Live" wordmark for event materials.

• "APPLIED AI" in Helvetica Neue Bold
• "Live" in brush script (orange #E67B35)

Light Background Version

Download: applied-ai-logo_black-text.png

Dark Background Version

Download: applied-ai-logo_white-text.png

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Usage Rules

Do

• ✅ Use official assets from this page
• ✅ Maintain clear space around logos
• ✅ Use appropriate color version for background
• ✅ Keep logos at readable sizes

Don't

• ❌ Recreate logos from scratch
• ❌ Change logo colors beyond light/dark versions
• ❌ Stretch or distort logos
• ❌ Add effects (shadows, gradients, outlines)

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File Formats

Format	Use
SVG	Web, digital, scalable graphics
PNG	Social media, presentations (when SVG not supported)
PDF	Print materials

All logos are provided in SVG format. If you need PNG or PDF versions, export from the SVG at the size you need.

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Request Assets

Need something not listed here? Open an issue on GitHub or reach out to the team.